EMAIL
The
total number of worldwide email accounts is expected to increase from nearly
3.9 billion accounts in 2013 to over 4.9 billion accounts by the end of 2017.
This represents an average annual growth rate of about 6% over the next four
years. Email is remains the go-to form of communication in the Business world.
In 2013, Business email accounts total 929 million mailboxes. This figure is
expected grow at an average annual growth rate of about 5% over the next four
years, and reach over 1.1 billion by the end of 2017. (Radicati, 2015)
The importance of Email is proven in the statistics
above. The Email account is increasing from day to day. People used to contact
online and email is the most common formal way to communicate between each
others. Business men are the main group who used to send all project brief or quotations
through email since email replaced the traditional letter communication. Once upon
a time, people used to send message by using telegraph and mail and now all of
these medium digitalized and go online. Email enables the users to attach
files, images and links for the content while the cloud storage like One Drive
or Google Drive allow the Email users to share larger files online too. In this
modern and advanced technology era, email is the best method to replace mobile
phone number whereby personal mobile number is high privacy data which not
encouraged to disclose it online. Scams
are everywhere, hence, the private data should not be disclose and email is the
best replacement to avoid harassment from anonymous.
Email helps to bond a strong connection in a society. People
need an email account to register all other types of accounts. So the email
account can link to other accounts such as social media like Twitter, LinkedIn
and Google Plus. Jordie stated that email is the number one most popular activity on a
smartphone, (Rijn, n.d.) Most of the people
checked their emails every single minute to ensure there are no messages left
out. People never leave their smartphones or off their data connection nowadays.
Email can be written, send and receive in a finger picking time.
E-hand Pictures
believed that Email is the best way to contact us for the services. All the
project briefs, letters and quotations can be send and receive in Email. For the
further contact information can be collect once they contact us through email. At
the same time, email enables the world to communicate without the boundaries of
countries, cultures or regions. Email connects the world and more international
or big project can be persuaded and increase the chance to let the company to
grow bigger. Not to forget that email is a free service and less cost is needed
to send and receive an email. There are no charges like mobile phone messages
or calls. Email actually helps when both sides are still strange or awkward
with each other while the message can be delivered through the email. So, that
is the first platform for E-hand Pictures.
FACEBOOK
Social media is a sudden pop up trend in the 21st
century while Facebook is still standing still at the top over all the social
media which pop up. Mark Zuckerberg, the founder of Facebook builds it as the
social media to connect people around different places. Facebook started life
as a simple networking service for Harvard students. Its initial objective was
to provide a place where students could share personal news, events, announcements,
and, perhaps most importantly, photographs. Although Mark Zuckerberg's initial
objectives may have appeared limited, the popularity of the service soon
presented the possibility of much larger objectives. (McKenzie, n.d.) But now Facebook
turned into the best industry and platform for business. People used to sell
products and services online through Facebook group, page and personal account.
That’s because of the majority of the Facebook users are the consumers.
Facebook is the only platform which gathers most of the people all around the
world. Hence, that’s not surprise when Facebook becomes the world wide advertising
for business tool.
‘We believe mobile video will become more important to
marketers over time,’ says Sheryl Sandberg, with 75% of views happening on
mobiles. The
social network’s chief executive Mark Zuckerberg revealed the latest figure in
his company’s earnings call with analysts, after announcing Facebook’s
latest quarterly financial results. “We’re very pleased with our
growth here, and this quarter we reached a new milestone of more than 4bn daily
videos views,” said Zuckerberg.
(Dredge, 2015) The best
advertisement space seems to be Facebook especially the mobile version.
Hence,
Facebook is chosen as the second platform which links to the director and the
founder of E-hand Pictures at the same time. Facebook can tell one’s activity
and since Facebook is the most popular social media for this century, it helps
to connect the business networks. When there is new video or project coming up,
the client can see the updates online. All behind the scene process can be following
up if the director posted anything on Facebook. Facebook used to be more
private account but it can tell someone’s ability at the same time. Facebook
page updates the followers about the latest news and updates about the page.
With the strong statistics above, Facebook can be the best platform for us to
promote ourselves.
YOUTUBE
Based on the statistics on Youtube, it stated that YouTube has more than 1 billion
users and every day people watch hundreds of
millions of hours on YouTube and generate billions of views. The
numbers of hour people are watching on YouTube each month is up 50% year over
year. 300 hours of video are uploaded to
YouTube every minute. 60% of a creator’s views comes from
outside their home country.YouTube is localized in 75 countries
and available in 61 languages.Half of YouTube views are on mobile
devices. Mobile revenue on YouTube is up over
100%. (Statistics of Product, 2015) This statistic shows the powerful of Youtube
as a new company which established on
Feb. 14, 2005. What began with a guy standing at the zoo is now enlisting
celebrities of its own creation to interview the leader of the free world.
(Epstein, 2015)
Youtube gathered all the people around the world to
contribute their video works online to share around the world. The concept of
collective intelligent is productive and engaged a very strong bond between contributors
and the viewers. Visual is always better than text, because content with visual
gets 94% more total views. Visual content is now 40 times more likely to be
shared on social networks. (Piombino, 2014) Hence, video can
delivered message better compared to pure text writing.
Due to E-hand Pictures is a
production house which produced videos based creations, Youtube is the best and
most popular channel which enables followers to watch the videos from the
channel. Video is always the best element for viewers compared to the text. Videos
can be shared from Youtube to other social media which can make a strong
respond from the public. The full length video with the best quality can be
played in Youtube compared to other channels.
Bibliography
Dredge, S. (23 April, 2015). Facebook 'excited'
about ads potential as it reaches 4bn daily video views. Retrieved from
The Guardian:
http://www.theguardian.com/technology/2015/apr/23/facebook-4bn-daily-video-views-ads
Epstein, A. (14 February, 2015). The history of
YouTube as told through 10 iconic videos. Retrieved from QUARTZ:
http://qz.com/344323/happy-birthday-youtube-10-classic-videos-to-honor-its-10th-anniversary/
McKenzie, E. (n.d.). Objectives of Facebook.
Retrieved from eHow: http://www.ehow.com/info_8722970_objectives-facebook.html
Piombino, K. (11 April, 2014). Infographic: Why
visual content is better than text. Retrieved from Ragan:
http://www.ragan.com/Main/Articles/Infographic_Why_visual_content_is_better_than_text_48199.aspx
Radicati, S. (2015). Email Statistics Report,
2013-2017. Retrieved from http://www.radicati.com/:
http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf
Rijn, J. v. (n.d.). The ultimate mobile email
statistics overview. Retrieved from emailmonday:
http://www.emailmonday.com/mobile-email-usage-statistics
Statistics of Product. (2015). Retrieved from Youtube:
https://www.youtube.com/yt/press/statistics.html
